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At KSA Pavilion, you will be welcomed by a grand facade inspired by the heritage of Al Balad, Jeddah’s UNESCO World Heritage Site. The three majestic arches, green-and-white motifs, and traditional towers reflect the Kingdom’s deep cultural roots. Inside, you will immerse yourselves in the vibrant atmosphere of bustling souks, where textiles, spices, honey, and gold ornaments come together to celebrate Saudi hospitality and tradition.